Shanghai Volkswagen, Skoda Brand in Shanghai
1200 VIPs, press and dealers came together to celebrate the arrival of the new Skoda Yeti at the Expo Broad Auto Theme Park in Shanghai on November 18th, 2013.
Combining the two mottos "Wherever & Whenever and Rich Possibilities" - To Explore and To Discover, Sculpture Marketing Services LLC and media artist Andree Verleger created an unforgettable experience launching the Yeti.
The show combined the different elements of water and fire, city and nature, urbanity and modernity to highlight the great variety of the Yeti-driving comfort.
Client: Shanghai Volkswagen
Agency: Sculpture Marketing Services LLC
Creative Direction: Andree Verleger & ABC Event Production GmbH & Co. KG