Lavida Family Launch Event
Shanghai Volkswagen at the Guangzhou International Sports Arena
Andree Verleger and Sculpture Marketing Services LLC stage a unique and colorful show around the new Volkswagen Lavida Family.
VIPs, media, dealers and consumers, totaling around 2000 guests attended the event in the Guangzhou International Sports Arena on November 5th, 2013.
The new Lavida family consists of six different types of cars. The New Lavida, Gran Lavida, Cross Lavida, Lavida Sport Line, Gran Lavida Sport Line and Lavida Blue Motion.
SMS and Andree Verleger successfully staged six different cars with six different stories, all created under one motto: "Lavida, Devoted to the Life"
Client: Shanghai Volkswagen
Agency: Sculpture Marketing Services LLC
Creative Direction: Andree Verleger & ABC Event Production GmbH & Co. KG