Mercedes Benz at the International Motor Show (IAA)
Andree Verleger and Oliver Schrott stage the future of the automobile
The ABC took everything that goes into making an extraordinary car and put it into two mega-media shows created for the Daimler AG at the 64th International Motor Show (IAA) in Frankfurt/Main. Virtuality and reality, kinetics and live performance of dancers and orchestra all were melted to an electrifying choreography for two shows, the Mercedes Brand evening on the eve of the Frankfurt Show and the Press Conference on the first press day.
Together with the team of Oliver Schrott the ABC created and produced the two highly complex shows within just three months. The performance involved some 250 people, both on and off stage. The creators took advantage of the large IAA stage, using its full 60m width and several layers of moveable LED screens. The artists, the musicians, the cars as well as Daimler CEO Dr. Dieter Zetsche melted with the virtual settings on the screens. Thus the complex choreographies were far beyond the known scope of press conferences and car presentations with their speeches, clips and short performances.
The show on the brand evening, set in a hydrogen environment, created an unbelievably impressing waterfall background for the world premier of the new concept car F125! No additional claims were necessary to transport the message of the future of hydrogen mobility.