Shanghai Volkswagen, Guangzhou Autoshow Brand Night, 2014
After winning the bid, against six other international agencies, with our Chinese Partners from SMS, Sculpture Marketing Services LLC, for the Guangzhou Autoshow Brand Night of Shanghai Volkswagen, Andree Verleger, media artist and CEO of ABC Event Production GmbH & Co. KG engaged in developing a stage design and show concept, including a 120 meter projection and a floor projection with 2500 square meters.
The SVW Gala - Brand Night in November, has furthermore successfully established a mash up with the TV format "The Voice of China". The launch turned into a TV Studio for the "The Voice of China" recordings.
Client: Shanghai Volkswagen
Agency: Sculpture Marketing Services LLC
Show Concept & Stage Design: Andree Verleger & ABC Event Production GmbH & Co KG