What is disruptive thinking, and how can we visualize it? How to “Create the New” and understand the role of AI as a paradigm into the future.   


These are just a few topics Show Director Andree Verleger, (CEO ABC event production GmbH & Co. KG) encompassed when designing Daimlers IAA Press Conference production for the World’s largest automotive fair in Frankfurt, Germany.


Client: Mercedes Benz

Lead Agency: OSK 

Show Director/ Concept: Andree Verleger of ABC event production GmbH & Co. KG

Choreography/ Stage Direction/ Concept: Alex Burgos

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